BUSINESS CASES

Online Communities

McDONALD’S

Sponsoring during Euro 2016

« This experience was very rich and carried out with a modern and innovative tool. It has had a strong echo with the different countries, allowed us to collect many Insights and facilitated a clear and operational decision-making »

Stéphane Wald
Senior Director, Strategy & Insight
McDonald’s Europe

COLGATE
PALMOLIVE

Concept Testing and Development

« Krealinks has demonstrated great flexibility and listens to customer needs, their software solution is user friendly »

Viviane Dury
Head of Consumer & Market Insight (CMI)
Personal Care EU

PUBLICIS
STARCOM

Getting richer insights

« We were also able to invite ourselves into the participants intimacy by asking them to share pictures of their rooms, kitchen or dress room; a fascinating exercise for anyone desiring to understand the hidden facts behind a purchase or a behavior»

Julie Devinant
Experience Strategist
Publicis Media / Starcom

SAMSUNG
ELECTRONICS

Co-Creation
Users community

« The community answers to the need for a 7/7 responsive solution,  adapted to new study approaches »

Emmanuel Malard
Head of Consumer & Market Insight
Samsung Electronics

GL EVENTS
World Cuisine Summit

Trends about Food & Food Service

«This international ad hoc study (qualitative and quantitative), is unique in the Food Service world.  We invited 600 international experts from 10 countries on Krealinks platform in order to write the roadbook of world trends for the World Cuisine Summit »

Frédéric Loeb
CEO &Loeb Innovation
General Delegate of the World Cuisine Summit

DANONE
WATERS

Families and Mineral Water

« We wanted to co-create with the consumer, the idea of a community allowed us to have consumers over time and we had many ideas to inject. These community forums have enabled strong interactions with consumers and a wealth of content»

Agathe Danjou
Head of Consumer Insight & Market Research
Danone Waters

GIVAUDAN

Consumer Behaviour Analysis

« Krealinks, an easy to use DIY solution for a Real life immersion with consumers »

Valérie Blanchard Pradère
Head of Panel & Market Research
Givaudan

McCAIN

Co-Creation of a new concept

« My first experience of Co-Development and Test of concepts with consumers and catering professionals. Nice experience that mobilized a multi-disciplinary McCain team and a Krealinks Moderator. Very successful experience with the launch of a new business model for McCain »

Jean Francois Delage
NPD Director
McCain Foods

McDONALD’S

International Team Engagement

« Communities with internal teams from different European countries to participate in the development of new concepts and optimize their operationality. A tailor-made device to combine efficiency and creativity »

Christine Antoine-Simonet
Senior Director
Global Consumer Insight & Strategy
McDonald’s

KANTAR
PUBLIC

2017 French Presidential elections

« Krealinks is a real Key Partner for Kantar. We  enjoyed engage and debate with French People through the Krealinks Solution »

Emmanuel Rivière
Managing Director
Kantar Public France

EDF

Multi Research Platform

« Krealinks is a tool which helps us to get quickly the customer’s voice on our issues of concern. The team is responsive and service oriented »

Frédéric Martin
Market Research Manager
EDF

DENTSU AEGIS
Vizeum

Pop Up communities to improve sales pitches

« The Krealinks Solution allows us to generate Insights in less than 24 Hours.  A real value for Media Agencies »

Helene Baudat
Head of Research & Strategic Planning
Vizeum

MAIRIE DE PARIS
(Paris City Hall)

Community of Parisian citizens

« Blogs and Bulletin Boards Features proposed by Krealinks allow us to interact with Parisians in many different ways »

Dephine  Poupard
Research Director
Mairie de Paris

NORAUTO

Live Test of a new concept

« Follow each stage of the customer journey live, gathering many details ( leveraging perception / illustration / optimizations) along the way »

Edouard Delemme
Marketing Research Director
Norauto

ADEO
Leroy Merlin

Client Experience and Co-Creation

« Setting up this co-creation project was a unique international adventure and opportunity! The Krealinks platform offers a lot of possibilities and we have all worked in synergy with the inhabitants: community managers, research experts and marketing teams, designers and product managers »

Beata Woszczynska
Marketing Project Manager Client GSB
Adeo

MULTI BRANDS
9 Months

Future mums community

« This community has allowed us to better understand this target which is difficult to interrogate with conventional approaches »

Elisabeth Thieblemont
Head of  Communication Department
Eau de Paris

LA VOIX DU NORD
Media

Creating Quality Content

« A big thank you again for this beautiful original initiative and for this presentation, both interesting and very informative »

Guillaume Lecointre
Marketing Research Director
La Voix du Nord

Contact us

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Krealinks

NEW YORK

The Seagram Building
375 Park Avenue
New York, NY 10152
USA

Krealinks

LONDON

122 Leadenhall St
City of London
EC3V 4AB
United Kingdom

Krealinks

PARIS

Head Office
34 boulevard des Italiens
75009 Paris
France

Krealinks

HONG KONG

Hong Kong Club Building
1 Jackson Road
Central
Hong Kong